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The more links into your page from qualified relevant sites, the higher the page will rank.

There’s a saying in the SEO community, “content is king”. That means that what’s most important to the search engines is what you have on your page.

You need to put a lot of thought into the keywords you want to target. Think about the phrases you hope your page will match when writing content for that page.

Should I try to rank well for a single-word term instead of the 2 to 3 word phrases?

You have had your website for a while and are no longer showing up on the first page of Search Engines. What should you do?